Flower by KENZO and the 'Flower Wave'Monday, August 12, 2013
Finally I get to tell you about KENZO's cute and fun concept for helping one of the biggest non-profit organizations in the world. First of all, nothing has been tweaked in the fragrance, but after you hear about their new project on hot to donate to Every Mother Counts, you will view the fragrance in a whole new light.
|Shu Qi for Flower by Kenzo|
Their new campaign has romance written all over it but without the mush. You'll know what I mean after you watch this video -then I I'll tell you all about the "Flower Wave".
"The poppy had decided. Colour would be its sole language. Be that as it may, Alberto Morillas created its scent. A perfume in its image: subtle and rare, sensual and luminous. Flowers first of all. Parma Violet, Bulgarian Rose, Cassie and wild Hawthorn compose a delicate and elegant score. Vanilla and uniquely intense white musk bring a velvety softness to this first accord. A fragrance with an intimate and captivating aura."
Called ‘Flower Wave’, the application has garnered support from all corners of the world. Users can submit a short video of themselves passing along a poppy, which will be added to the Flower Wave film (which already features a few celebrities). For each clip they receive, Kenzo donates a dollar to Every Mother Counts.
Now, how do you get a poppy? When you buy the Kenzo Flower fragrance, you get one poppy.
If you are not in the mood to make a video clip, there is a somewhat romantic alternative. Users can also send a ‘virtual poppy’ to their friends on facebook. You can watch the poppies “blooming” on an imbedded world map. Once again, for every poppy sent, Kenzo promises to donate a dollar to Every Woman Counts.
If your curiosity has been piqued, here’s the link to the application. Kenzo Flower Wave.