Flower by KENZO and the 'Flower Wave'

Monday, August 12, 2013

#fragrance

Finally I get to tell you about KENZO's cute and fun concept for helping one of the biggest non-profit organizations in the world. First of all, nothing has been tweaked in the fragrance, but after you hear about their new project on hot to donate to Every Mother Counts, you will view the fragrance in a whole new light.

Shu Qi for Flower by Kenzo
This classic, fresh and yet crisp scent has always reminded me of Clinique's Happy but with a more powdery floral smell. Something that always tops my list of fragrances! (Thank you Kenzo for the lovely, thoughtful gift!

Their new campaign has romance written all over it but without the mush. You'll know what I mean after you watch this video -then I I'll tell you all about the "Flower Wave".

The real story of this short film is really the story of a poppy.


I will quote what was written on the press kit that was given to me because I don't want to get this wrong -

"The poppy had decided. Colour would be its sole language. Be that as it may, Alberto Morillas created its scent. A perfume in its image: subtle and rare, sensual and luminous. Flowers first of all. Parma Violet, Bulgarian Rose, Cassie and wild Hawthorn compose a delicate and elegant score. Vanilla and uniquely intense white musk bring a velvety softness to this first accord. A fragrance with an intimate and captivating aura."

Now having explained that, let me tell you about the Kenzo Flower Wave program. Kenzo has launched an innovative program in support of Every Mother Counts – a non-profit organization established by humanitarian and former supermodel Christy Turlington Burns. 

Every Mother Counts raises concerns about preventable deaths caused by pregnancy and childbirth. Kenzo has created a beautiful application on Facebook to spread word about the good work that Every Woman Counts is doing to make pregnancy and childbirth safer for all mothers.



Now the FUN Part! Let's all participate in this worldwide movement:

Called ‘Flower Wave’, the application has garnered support from all corners of the world. Users can submit a short video of themselves passing along a poppy, which will be added to the Flower Wave film (which already features a few celebrities). For each clip they receive, Kenzo donates a dollar to Every Mother Counts.

Now, how do you get a poppy? When you buy the Kenzo Flower fragrance, you get one poppy.

If you are not in the mood to make a video clip, there is a somewhat romantic alternative. Users can also send a ‘virtual poppy’ to their friends on facebook. You can watch the poppies “blooming” on an imbedded world map. Once again, for every poppy sent, Kenzo promises to donate a dollar to Every Woman Counts.

If your curiosity has been piqued, here’s the link to the application. Kenzo Flower Wave.

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18 comments

  1. Replies
    1. Thank you! I wish I can take credit for the idea :) Hehehe... Thanks to Kenzo! And thank you for dropping by ♥

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  2. Once I reached the end of this post, I immediately clicked the link you've given. Never heard of Kenzo before and how they help women's organization all over the world. Thanks for sharing! The poppy looks soo beautiful! ♥

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    1. Isn't it? I have the Poppies displayed in my house ♥ Thanks for dropping by!

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    2. Bet your house smells sooo good with the Poppies! ♥

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    3. Oooh... That would be nice, but unfortunately they're artificial Poppies! LOL

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  3. I always wanted to get a Kenzo perfume, due to budget constraints i still never get to own one. I like how the ad contributes by donating a dollar to the campaign. :)

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    1. Well, perfumes are actually not within my budget too but I am addicted haha! There are so much fragrances who often go on sale though, sometimes at 40% off! ♥ Thank you for dropping by!

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  4. My son's name is Kenzo and I'm very curious about this perfume. Haven't seen a poppy in real life, it looks beautiful based on the photo that you showed. About Shu Qi, she's a very beautiful, sexy and versatile actress :) I think she's really suited to this ad :)

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    1. Actually the Poppy flowers that I posted aren't real! Hehehe... They just look it :) But it's the same Poppy flowers that they will give you when you purchase the fragrance ♥

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  5. Hi Ms. Sab. It's been a while since I visited your blog and I'm loving the new layout. It's also easier to watch your videos :) My mom had this perfume before and I so love it. I'm thinking of purchasing one :)

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    1. Aww... Thank you so much for coming by my blog and checking out the new layout ♥ I haven't been blogging din kasi coz I have been busy wit work. I have been in and out of town shooting a Korean Indie Film :) But anyway, I'm glad you dropped by! ♥

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    2. You're welcome! :) I knew about your lovely blog when I was still here on blogspot and I think I've been missing lots of my daily reads when I transferred to WP. Wow, that's great! Congrats to your future projects :)

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    3. Actually I have been wanting to transfer to WordPress myself and even signed up and attempted to do so once but it was too much work and I'm not that much of a techie. Hahaha! Thank you so much for your support! ♥

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