Tresemmé holds the country's first Backstage to Runway fashion show

Saturday, July 26, 2014

#pressrelease



TRESemmé mounted the country’s first backstage to runway fashion show where top hair professionals revealed the styling secret to salon gorgeous and runway ready hair!

Over 800 top and aspiring models from all over the country joined the Grand Casting Call for a chance to grace the catwalk of TRESemmé’s 2014 Runway Ready Fashion Show. These models had to prove that they were worthy to strut the runway, sport the latest hair trends as well as don the hottest ensembles from top retail brands and the country’s most celebrated designers.

A glimpse at some of the 800 male and female model hopefuls who vied for a spot to be one of the 200 models who will walk the runway in TRESemmé’s 2014 Runway Ready Show.
*I attended the actual show and it really was hair raising. I loved the entire show coordinated by Robbie Carmona. I loved the hairspray show most specially! Sorry I didn't get to take photos from the actual show but I hope you still enjoy these photos provided for us.



(Click READ MORE to know more...)



Marrying top trends with the hottest hairstyles, this show is set to be a fashion first, one excitedly attended by the who’s who of the fashion industry. In unique runway ready fashion, the show brings to life behind-the-scenes action from the backstage straight to the runway.

Road To The Runway 
As anticipation built up for the country’s first backstage to runway fashion show, TRESemmé ambassador, Asia’s Next Top Model mentor, and veteran host Joey Mead-King, took the stage to kick off this fashion first, one that is touted to be at par with the hottest shows as seen in this year’s Mercedes Benz Fashion Week.
TRESemmé ambassadors: Raymond Gutierrez, Kelly Misa-Fernandez, Liz Uy, Lourd Ramos, Victor Ortega, Tricia Gosingtian and Jing Monis
Hair professionals—Jing Monis, Lourd Ramos, and Victor Ortega—used TRESemmé to help the models achieve the latest in hair style trends, which complemented this year's hottest looks on the runway.

Raymond Gutierrez, Head of PR for Personal Care Apples Aberin, Kelly Misa-Fernandez, TRESemmé Brand Manager Ann Esteves, Tricia Gosingtian, Lourd Ramos, Victor Ortega, Jing Monis, Liz Uy, Robby Carmona and TRESemmé’s Martin Tee
Victor Ortega, created three looks that perfectly complemented the street-style trends for the show’s High Street segment, featuring top labels from luxury brand retailer Stores Specialists, Inc. Zara and Stradivarius highlighted the high-street Prints, duly punctuated with Ortega's playful waterfall braids, feminine side braids, and elegant fishtail braids. Minimalist Chic was the trend in focus for the collections of Massimo Dutti and Kenneth Cole. Ortega paired these streamlined styles with a sleek, side-part do, showing that less can be more. Kate Spade and Marc by Marc Jacobs played with punches of color and texture for the Paper Dolls trend. These looks were punched up with the bumped up pony, which played with volume that added a bit of contrast and drama to the regular street look. 
Next on the runway, TRESemmé hair professional, Lourd Ramos, highlighted three Prêt-à-Porter fashion trends with spruced up tresses. Geometric Shapes led the segment, featuring the structural designs of Mark Bumgarner, Charina Sarte, and Cesar Gaupo. These structured shapes were balanced off with gorgeous, one-sided mermaid waves. For Fluid Lines, which characterized the billowy and femme collections of Jojie Lloren, Pia Gladys

Perey, Vania Romoff, and Dennis Lustico, faux bobs with short waves created an elegant look for the night. As for the embellished Textures of Gian Romano’s, Eric Delos Santos’, and Lulu Tan Gan’s collections, Ramos created slick center-parted ’dos as simple accents to the multi-dimensional styles.
The esteemed panel of judges for TRESemmé’s Grand Casting Call: Head of PR for Personal Care Apples Aberin, Robby Carmona and TRESemmé ambassador Liz Uy
The finalé showcased Haute Couture creations from renowned fashion designers Albert Andrada, Jun Escario, Francis Libiran, Rajo Laurel, and Ezra Santos. These pieces demanded no less than dramatic hair from TRESemmé hair professional, Jing Monis. Monis took to the stage his own rendition of volumetric curls that emphasized the elaborate designer creations
TRESemmé Keratin Smooth range – Keratin Smooth Shampoo, Keratin Smooth Conditioner, Keratin Smooth Heat Protection Shine Spray, and Keratin Smooth Deep Treatment Masque
 The Styling Secret Used By Professionals 

Achieving the envy-worthy do’s seen on the runway of TRESemmé’s Runway Ready Fashion Show was an easy feat with TRESemmé’s Keratin Smooth range which infuses Keratin into every strand as it keeps hair frizz-free for up to 48 hours.

And to keep those strands in place, our hair professionals used TRESemmé’s Salon Finish Extra Hold Hair Spray which offers long lasting extra firm hold, so you can control your style all-day long even in damp or humid condition, giving the models salon gorgeous hair that’s perfect for the catwalk. With salon gorgeous tresses by top hair professionals, the country’s first backstage to runway fashion show reveals that the secret to runway ready hair is the one and only TRESemmé.




TRESemmé Keratin Smooth Shampoo (600mL), PhP 399.00
TRESemmé Keratin Smooth Conditioner (600mL), PhP 399.00
TRESemmé Keratin Smooth Shampoo (440mL), PhP 299.00
TRESemmé Keratin Smooth Conditioner (440mL), PhP 299.00
TRESemmé Keratin Smooth Masque (180mL), PhP 230.00
TRESemmé Keratin Smooth Heat Protection Shine Spray (236mL), PhP 495.00
TRESemmé Salon Finish Extra Hold Hair Spray (75g), PhP 189.00 



You Might Also Like

1 comments

Thank you for visiting Makeup-Maven.com! Write me something, I love hearing from you!

No SPAM please, SPAM will be deleted immediately.

♥ HUGS!

Like us on Facebook

Google Friend Connect

Google+ Circle

Subscribe