This just in! DKNY's latest MyNY perfume now available!Friday, October 03, 2014
The collection of perfumes by Donna Karan DKNY, after numerous editions of DNKY Be Delicious, DKNY launched a new heart-shaped edition which has the aim to express the contemporary urban spirit of her beloved city. The advertising campaign of fragrance DKNY MyNY features the popular singer, songwriter and actress Rita Ora, who is holding the bottle made of glass and metal of which the upper part creates a heart shape and suggests New York skyscrapers (a mixture of modern and chic). L-O-V-E at first
It has a fresh, spicy vibe rather than the usual syrupy take on raspberry notes by other brands. As it dries the pink pepper calms down and a warm, sweet patchouli becomes dominant leaving a trail of broken hearts behind you. Yes, it's a bit of fruitchouli, but a good one. It would make a great everyday scent for any season.
The bottle design captures the essence that is the urban look of NYC. The heart-shaped bottle is clear, containing DKNY MyNY’s pink juice (pink!) and capped with a silver metallic skyline cap (I know, very urban, I love it!).
Raspberry, Pink Pepper, Galbanum
Egyptian Jasmine, Freesia, Orris Root
Patchouli, Vanilla Absolute, Musk, Ambergris
So, why was Rita Ora chosen to represent this new fragrance? “You’ve got a young, hip woman of New York speaking about it, a woman who goes from day to night," Karan says, "I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel — energy. And I find her ageless. She’s like this Energizer bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.”
The fragrance comes in 30, 50 and 100ml Eau de Parfum bottles, but only the 50ml and the 100ml will be sold in Manila. This wonderful, chic fragrance will be available in Rustan's Makati and Rustan's Shangri-La.
Prices: PhP 3,650 / PhP 4,650