Closeup Diamond Attraction Now in Manila (Launch Event Photos+Review)!

Saturday, January 31, 2015


It was such an honor to be invited to the Closeup Diamond Attraction even last January 27 at Blackbird. It was my first time to go to that restaurant too so that made it even more exciting! Prior to receiving the invitation from Closeup, I have not heard anything about their new product Diamond Attraction before. I refused to Google about it because I didn't want any biases clouding my judgement or opinions about this new product!

So I arrived at Blackbird an hour late. Th invitation said 6:30PM but it was so traffic that I arrived at 7:30PM. Good thing the program (and dinner!) hasn't started yet. I was starving!
BLACKBIRD, Nielson Tower, Ayala Triangle Park, Makati Avenue, Makati

More on this breakthrough product after the break!

My first visit was the ladies room. Pregnancy bladder calls LOL The bathroom had a display of Closeup's new product Diamond Attraction. I must say that I loved the look of this new product. I wonder what the difference is between this toothpaste and their old White Now toothpaste. Let's find out later.
As soon as I got to the restaurant, dinner was being served. Yay! I made it just in time! I was starving and ready to indulge on Blackbird's food!
Do not be deceived by their tiny portions because what it lacks in size and quantity makes up for quality. I didn't really like the other flavors of the food but I ate them nonetheless.
The steak was perfectly done (but I had to send it back to the kitchen to have it cooked well done). Some restaurants overcook their meals when they have to serve it to a big crowd like this one. Just like the steak at the Pond's White Gala dinner at Manila Peninsula. Although I can understand that because they served steak for 200 (or more) people.
The event was hosted by Teresa Herrera, she was perfect too because she has a fantastic smile. I have worked with her at Project Runway before so she and I know each other. I just love her, such a sweet woman!

“Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory, her smile,” said Closeup Senior Brand Manager Gem Laforteza. “White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It’s truly the best in beauty and it’s now in the Philippines.”
Closeup Senior Brand Manager, Gem Laforteza
The Closeup Diamond Attraction is recommended by one of the country's top cosmetic dentists, Dr. Cecile Infantado. “What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” said Dr. Infantado.

Cosmetic Dentist to the Stars, Dr. Cecile Infantado
Dr. Infantado showed us an experiment where she dipped a string of pearls in a glass of wine which stained them. She dipped it in a glass of water mixed with Diamond attraction and then in a glass of water to rinse it off, you can see that the strong of pearls regained its whiteness, brightness and lustre!
Xeng then takes the stage and talks about her beauty must. She talks about the eyebrows! She believes that the brows make or break the look and special mentions K-Palette. She loves the K-Palette Lasting 2Way Eyebrow so much and according to her it is a staple in her makeup kit for both personal or professional kit.

She tags the Closeup Diamond Attraction as 2015's Best Beauty Pick that would be the perfect addition to anyone's makeup kit, coming in handy whenever you need to et your pearly white teeth in an instant.
Makeup Artist Xeng Zulueta

Along with its newest innovation, Closeup also launched its latest ambassador, Heart Evangelista, who believes that a smile is unlike any other beauty accessory.
“I’m so glad to have Closeup Diamond Attraction in my beauty arsenal, because it highlights my smile. Nothing compliments your overall look better than a dazzling white smile, because it gives you that boost of confidence and it completes your total look,” Heart says.
I was so glad to be with my fellow beauty bloggers and friends Angela Nepomuceno of Lush Angel, Martha Sta. Barbara of The Beauty Junkee, and Rowena Wendy Lei of Animetric's World. It was such a short get-together but always happy as usual!
In a world of fast fashion, passing trends, and ever-dynamic beauty looks, it’s important to have those classic go-to beauty must haves that will stand the test of time. But the beauty must that trumps all is a dazzling white smile that gives you that elusive power of attraction.

The good news is Closeup has designed a first in beauty oral care. Co-created with cosmetic dentists, Closeup Diamond Attraction gives you visibly whiter teeth in one brush.
Heart is such a beautiful woman. Closeup made a good move in choosing her as the face of Diamond Attraction. She has such a dazzling smile!

The press kit that was given to us which includes all of Heart's beauty pics!
I like the convenience of whitening my teeth right in my own bathroom specially when I am really lazy about going to the dentist to have my teeth whitened! No stress of any alternative whitening remedies or any painful teeth bleaching procedures.

There are several whitening toothpastes in the market that promise whiter teeth with regular usage, but this is the first toothpaste that would actually give you fast and instant results from a single brush. It also promises to permanently whiten teeth with continued use.
Although I do have to disclose that I couldn't use this toothpaste for a long time because I am allergic to fluoride. When I use regular toothpaste, Angular Cheilitis appear on the sides of my lips which first appears to be dry flaky patches on the corners of my mouth and then lesions appear days later than are painful. It goes away when I stay away from fluoride. Angular cheilitis can be a manifestation of contact dermatitis, which is considered in two groups: irritational and allergic.

There are only two toothpastes I can use: Arm and Hammer Baking Soda toothpaste or Sensodyne. The Diamond Attraction doesn't cause Angular Cheilitis! You have to go to a derma to be properly diagnosed with this so don't worry about getting it if you use this toothpaste.
Closeup Diamond Attraction is all you need to get a bright and white smile instantly, anywhere and anytime with its very handy packaging, you can definitely bring this around in your purse of leave it in your office desk so you can brush your teeth after lunch.
If you are someone who has stained their teeth due to drinking wine or coffee. Or if you are a smoker, or just someone who does not have whiter teeth, you should definitely give this toothpaste a try. It's very safe to use, no unsafe chemicals so there is no harm in trying.
Thank goodness this gives instant effects so I can use it once in a while without the worry of blowing up contact dermatitis on my lips.
This toothpaste reminds me of Closeup's White Now toothpaste but I was assured that it's nothing like the White Now toothpaste. This formula is the improved version of White Now which is developed by cosmetic dentists.
To use the Diamond Attraction, just brush your teeth as you normally would. No complicated leave-in time, just brush your teeth with it. Closeup Diamond Attraction uses the revolutionary Blue Light Technology. Unlike other toothpastes, the Diamond Attraction utilizes Blue Light Technology through a blue foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly.
You can see clearly that there is obvious improvement in my not-so-white teeth. I didn't realize that my teeth were actually yellowing! I mean, I knew that they were yellowing (because I used to smoke), I just didn't think it was that yellow.

The toothpaste made me realize that my teeth were yellowish already. The change wasn't that drastic because I only used it once, but you can already see instant results.
Here's a closer look on my teeth! This is without flash, this is taken on natural light. I love how my teeth don't look unnaturally bluish white. It's brighter! The effect is not temporary either, it's whiter teeth that lasts.
So now get that perfect, whiter smile ASAP with Closeup Diamond Attraction, whether you need to make an impression at a party, in a meeting or maybe a first date? It really adds to your beauty quotient!


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  1. Interesting. I hope they come up with teeth strips like Crest's. Or just have Crest bring over the strips!! I desperately need them :((

    New Brand Alert : Nayangu

  2. I was taken aback by how blue the foam on White Now was. I guess this is similar in that aspect as I see bluish foam again. :)) But it has successfully changed the tint of your teeth, judging from the photos.


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