Skin White's #BetterMe Campaign and the Captivate CouncilSaturday, January 17, 2015
Everyone wants to be a better version of themselves. That’s why SkinWhite, the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are both inside and out through the #BetterMe campaign. “SkinWhite’s #BetterMe campaign inspires me a lot,” shares actress and SkinWhite ambassador, Kim Chiu. “It makes us girls look at the brighter side of life. I can now say I’m a #BetterMe [because of it.]”
The Captivate Council
After its initial launch in 2013, the #BetterMe movement has become even bigger and better! To help inspire even more teens, SkinWhite held a casting call to scout for the loveliest and most inspiring girls for the second batch of the Captivate Council.
Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this prestigious cut? Their accomplishments at school and ability to inspire others with their go-getting, stay confident attitude.
Whitening Face Cream Powder (to score a powdery fresh, white glow on their complexion) and SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application). “Being part of the Captivate Council helps me love myself more, says Chrissa Taleon, UST, 20. “I also noticed that my self-confidence has grown the more I use the SkinWhite products. [Both these factors] motivate me to share and inspire other people especially young girls.”
These days, it’s easy for teens to become lost in social media drama or engulfed in their #fomo fear of missing out. Through the #BetterMe campaign and the Captivate Council, we want to remind them of what really matters and allow them to develop their own inner confidence, so they can be kinder to themselves and others. “What’s amazing is that these girls also have a wide network within their respective circles. So even if their classmates and friends aren’t part of the council, they can still share what they’ve learned through the monthly activities we’ve arranged for them,” says Caceres. “It’s a great way to spread the #BetterMe image and help more teens become empowered.”
HERE. Want noticeably whiter skin instantly upon application? This lotion uses an exclusive Advanced Tripower Technology to whiten instantly and continuously to help reveal your whitest white. It also contains a Vitanourish formula that’s spiked with vitamins B3, B5 and E to give your skin intense moisturization and protects you from UV rays and further skin darkening with SPF20.
At this day and age, teenage girls are growing more conscious about maintaining a standard in fair even skin, and with Skin White Lotion, they can achieve just that to boost their self-confidence!
I guess it's my hormones too that is making my skin too dry so having a matte base is definitely a no-no for me for now.
Retail Price:Whitening Lotion 100ml, PhP 125.25
Advanced Whitening Face Cream Powder, PhP 67.00
Advanced Whitening Facial Cleanser, TBA
Purchased For: Gift from Skin White and Love and Light Productions